The importance of graphics: the crucial link in your marketing strategy

 The importance of graphics: the crucial link in your marketing strategy

The importance of graphic design does not end after adding an element of beauty to your advertisement.

It's an essential part of building brand awareness and helping potential customers make purchasing decisions. The way you present your business says a lot about your customer base.

Companies often review their design after finalizing their logo. Whatever the reasoning, your company logo should be easy to recognize and the company should have constant communication.

In that case, you should learn more about graphic design and the importance it has in your digital marketing campaigns to properly focus your marketing efforts. 

9 reasons that demonstrate the importance of graphic design

Recent studies have shown that we process images up to 60,000 times faster than text. Moreover, 90% of the information transmitted to the human brain are images.

Design elements in digital marketing

When you look at graphic design, you incorporate typography, fonts, placement, symbols, and colors to communicate your brand image to your customers. This is the only way to successfully build brand awareness because graphic designers study the psychology of their target audience and incorporate themes, concepts, and principles that will appeal to their audience. The designer will choose each shape, color and line to evoke specific emotions in the audience, leading them to follow your call to action.

Build a brand identity

Part of the designer's decision-making process includes building a unique identity for the business. It's a distinguished style, tone and message that should set you apart from your competition.

This distinctive style allows customers to identify your logo immediately when they see your advertisement. According to research, images are easier to remember and identify.

Giving personality to the company

Designs give your business a personality that should be in tune with the culture. When a potential customer sees your brand, they can immediately identify your company culture and who you are targeting.

Communicate your brand point of view

Once you've established your image, your target market can read the underlying messages through visual designs. Your brand prospect will establish trust among your target market. Remember that building your company's brand is less about sales and more about building longevity and recognition. All design decisions should keep this goal in mind, and you should make sure the designer understands the message.

The perspective of your logo can also incorporate company philosophy and history. By using specific elements, you can tell the company's story through images.

Design speaks without language

The design breaks the language barrier could be a problem on the internet. You can tell the public about what the company has to offer without using words.

Professionalism

The company gives the impression of being more professional and trustworthy if the design is well done. Once you have established brand recognition with your target market, they are more likely to trust your offering and believe in your credibility. 

More than 90% of customers said they base their purchasing decisions on a company's website. They also determine whether or not the company is trustworthy on your site.

Sales increase

Ultimately, increasing sales and profits is the business goal. Studies show that good design can increase your performance by up to 25%.

easy to digest

In a world where people are bombarded with ads, good images become easy for customers to consume. If your design stands out from the competition, it's much easier for your target market to not only recognize the brand, but also digest the message you're sending.

Increase traffic to your website

Site design can help with authority assessment.

What should your design include?

If you want to invest in your digital marketing campaign, you need to hire a team of professional graphic designers for your project. They will be able to use the seven design elements to create visuals that will elicit the emotions of their customers. Your design should reflect your company's personality and be consistent.

Mobile optimization is an essential part of modern business website design. If your site is not optimised for mobile browsing, you will lose over 60% of your potential customers. 

If you are running a digital marketing campaign on any platform, the use of mobile devices is a crucial part of success. Your graphic designer should ensure that any graphics you use look equally good on desktop computers as they do on mobile devices.

When do you use graphics?

You might be inclined to think of graphic design as isolated from your online or digital marketing. 

It also includes traditional supports like your business cards. If your business has a blog, graphic design should be part of your blog post or podcast.

Everything the public sees related to your business should look the same. There needs to be an apparent connection between the marketing materials they see and what the company stands for.

Graphic design begins with your logo design and should continue through to your packaging design. Everything the public sees must be done by graphic design services.

Benefits of hiring a graphic design company

There are several advantages to hiring a company to do your graphic design for your business. A team of experts can lay the groundwork for your branding strategy and draw your audience's attention to logo design elements that will immediately connect with your business.

Professional designers have studied the effect of specific aspects of design on psychology and keep abreast of market and design trends. A marketing professional will approach design in a completely different way than someone who hasn't studied design.

Another reason to hire a professional is the user experience they can bring to your website development. A user-friendly site creates an impression of professionalism and trust. This includes easy site navigation.

Graphic designers work with creative elements every day and come up with ideas that will benefit your business exponentially. They have a knack for bringing these ideas to life to accurately reflect the business environment.

There are several types of designers in the graphic industry. Your business should make sure that you use the services of the one that meets your needs.

final thoughts

The trust that your customers place in your business depends on the quality of the design that you bring to market. Whether it's having a strong logo or having a user-friendly site, you need to have a professional graphic designer on your marketing team to make it happen.

How companies use designs says a lot about the culture, history and quality of the company. Consumers will base their decisions on your website design and other marketing materials. It is imperative that communication is consistent and recognizable.